Partner – McKinsey & Company
Mr. Simon Wintels
Simon first joined McKinsey’s Amsterdam office in 2007. He transferred to Japan in 2015 before joining the Singapore office in 2017. Simon leads the Retail and Consumer Packaged Goods Practices in Southeast Asia. He works primarily with retail and consumer goods clients across Asia. He serves clients on growth, marketing & sales transformations unlocked by digital and analytics.
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BMICH
Expanding Retail Frontiers: Emerging Markets and Rural Outreach
In the landscape of "Redefining Retail in APAC: From Transactions to Transformation," the strategic imperative of "Expanding Retail Frontiers" takes centre stage, with a specific focus on tapping into emerging markets and reaching out to rural communities. This narrative unfolds the story of retailers venturing beyond traditional urban markets, seeking untapped potential. This segment explores the dynamic journey of retail expansion into emerging markets, showcasing how forward-thinking retailers are identifying and capitalizing on new opportunities. From the bustling urban centres to the serene rural outskirts, retailers are reimagining their outreach strategies to encompass a broader consumer base. Delve into the innovative approaches employed by retailers to navigate the unique challenges and capitalize on the inherent potentials of emerging markets and rural areas. This narrative will shed light on how technology, localized strategies, and community engagement initiatives are transforming these traditionally underserved areas into thriving hubs of retail activity. Join us as we uncover the unfolding narrative of retailers redefining their frontiers, not just geographically, but also in terms of inclusivity, accessibility, and transformative impact. This segment underscores the pivotal role of retail in shaping the economic landscape of emerging markets while fostering a sense of community and connection in rural outreach initiatives.
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